5 Essential Ways to Improve Your Client’s Website with SEO
Improving the SEO (search engine optimization) of a website takes time and effort. But the project is well worth it as you can get your client’s business site in front of a larger audience to present their products and services to increase revenue. Five main items comprise a good SEO strategy. As you plan how to help your client grow their business, include these elements in the website:
1. Link Building
A big part of a smart SEO strategy is building links. This part of the campaign refers to obtaining links on other sites that aim back at your site.
The purpose here is to increase your client’s domain authority, which can then increase their ranking in search engine results pages (SERPs). The backlinks will also boost public awareness of their brand as readers click through articles on other sites that contain their links in them and check out their products or services.
2. Content Marketing
A key part of link building is creating quality written content to post on other sites that link back to your client’s site. When you craft compelling blog posts and articles that contain a backlink, readers will think it is valuable and feel encouraged to find out more about your client’s organization.
For written content to perform well in search engines, it must be original. When it is written well, the article or blog post increases trust in your client’s brand among their target audience.
3. SEO Campaign Management
Keeping track of link building, content marketing, and the other parts of an SEO campaign is integral to getting the best results possible. Search engine optimization is not a one-time activity, either. It involves continual updates and flexibility to grow your authority and influence.
However, as you have a business to run and lots of clients to please, sometimes this is not possible to do yourself well, and as so much success can ride of SEO, you cannot afford for this to be done badly. Teaming up with an expert service provider specializing in digital marketing, such as a white label SEO reseller provider like Click Intelligence that specializes in search engine optimization, therefore, makes sense. You can help your client achieve the goals they desire, including increasing the number of returning clients without needing to do the work yourself. This allows you to focus on other aspects of your business, such as your daily operations, and even expand if you want. Being able to do this means a faster, more efficient, and accurate service, and, in turn, this will keep your clients happy.
After starting a campaign, you will want to keep track of how things are progressing. To help you, a good SEO service provider will provide regular updates throughout the campaign to show you results on all the important details. That way, you can then keep your client informed and understand what is happening every step of the way.
5. SEO Audits
While this one is the last point on the list, it is the first step in a successful SEO strategy. Begin by looking at what your client’s business is doing correctly and what needs improvement.
By understanding where they are now, you can then decide on the campaign goals and what needs to happen to achieve them. A complete SEO audit will provide these details.