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Is Jartogo, the future of food delivery in Ghana?

Is Jartogo, the future of food delivery in Ghana?

Social media has been erupting and going gaga over waakye.. Yes our good old rice/beans, but this time the buzz is all around the packaging and the company behind all the frenzy is called Jar-To-Go

Waakye in a Jar – Image source(Twitter)

Jartogo is a new sensation and innovation in food packaging and delivery in Ghana currently. It is a meal planning and delivery service startup operating in Accra to ensures customers save time and money in finding good food every day.

For their innovation, Jartogo uses swappable, re-usable, sterile glass as the best solution for handling meals & beverages.

This is a means of tackling SDG 12 and 15 by reducing plastic waste and combating desertification as it reduces paper packing as well. Jartogo is equally promoting good health and wellbeing, reducing food loss and providing restaurant vendors with logistics.

They also enable restaurant vendors to extend customer convenience and delivery range.

This is an initiative by the CEO and founder of Virotech Ghana Limited, Akwasi Asamoah. He was one of sixteen finalists of the Total Startupper in 2019. Critics are, however, wondering how sustainable it can be in the long term as the restaurant and food delivery sector is already saturated.

And whether innovation means bringing new things or is just branding. Also operating in a perfectly competitive market, it will need to achieve equilibrium when their supply meets consumer demand.

Question is, are customers willing to have their waakye and yam delivered in a jar? Watch the introduction of Jartogo below.

WATCH VIDEO

Part of this text is culled from tenjo.com

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